// UP Nørth is a project initiated by Photographer and Filmmaker Luca Jaenichen, where he and other creatives document the North in all of its facetes and present their work online and in print. Documenting Landscape, Wildlife, People and culture the project aims at bringing viewers outside and connecting them with new surroundings, an openminded approach at different cultures and appreciating nature and wildlife. The idea of the project started after several trips up North mostly covering the scandinavic countries of Norway, Finland, Sweden and the Pacific North West Coast of Canada and the United States. Handling a unique geographical location the area up North delivers a special approach to life and the will to survive in unique conditions. Midnight Sun, Polar Lights and a wide span of weather conditions make the north so diverse and interesting.