Frequently asked Questions

Who do I contact if I would like to hire Luca for assignment?

If you would like to hire Luca for an assignment, please contact:



Do you sell prints?

Yes, you can visit my print shop here. If you can’t find your size or have a special request, please contact me at


Do you have a gallery?

Currently, I do not have a permanent physical gallery, but there will be small event galleries around soon. They will be published through my social media channels.



How did you start with photography?

My journey into photography began with my mom’s digital camera, capturing photos of trains. As a child, I was a big train enthusiast. A few years later, I bought my first camera to document my friends’ and my own parkour progress, as well as our wild road trips across Europe. I soon realized that my chances of becoming a professional photographer were higher than those of becoming a professional parkour athlete. While I still enjoy climbing and parkour has taught me creativity and how to handle fear, my photography focus shifted to other action sports.

After finishing school, I noticed I hadn’t spent much time outdoors or in the mountains, so I started taking landscape photos around the world. However, as landscape photography gained popularity, especially in Germany, many places became over-photographed, crowded, and less appealing to shoot. The motivation waned amidst a sea of similar Instagram photos.

It was the physical challenges of long hikes, scrambles, and climbs to remote areas that rekindled my passion for photography. Combining stunning landscapes with athletes or individuals to highlight both their skills and the environment has become my signature style. Meeting amazing people with fascinating stories has shaped my mission: to tell stories worth listening to while capturing unique moments.



How does your typical day look like?

The truth is, there’s no typical day in this career, and that’s what I love about it. Some days, I spend just an hour answering emails, while other days involve hustling for 12 hours or more, sometimes multiple days in a row. When I’m not outside shooting, I’m in the office working on emails, prints, preparing productions, or editing. During busy times, I like to catch some fresh air by biking or running to relieve stress. I strongly believe in maintaining a healthy work-life balance. Many of my best ideas and creative project approaches have come to me when I was away from the office.



Do you work alone?

The size of the project determines the number of people involved. For smaller projects, I often work alone, but for larger projects, I collaborate with a team of professionals. Luca Jaenichen Studio is a full-production studio that partners with experts in preproduction, location scouting, production, videography, editing, and more.



Do you have tips for beginner photographers?

Honestly, just start! The biggest struggle for many beginner photographers is simply getting started. Go out and take photos—there’s no right or wrong at the beginning. Shoot what you love and be passionate about it with whatever equipment you have. Most modern phones can take better pictures than the cameras I started with. Editing apps have become affordable or are even free. Having limited gear can spark creativity, pushing you to try different angles, techniques, and editing styles. If you want to learn more, attend workshops, intern with photographers, get feedback on your portfolio, and collaborate with other creatives. Take your time—Picasso didn’t become a master in a day. I’ve failed many times, but I learned to love the process. Photography is a beautiful hobby that has opened many opportunities for me. Enjoy meeting new people, traveling to new places, and seeing the world in a different light.



What camera gear and equipment do use?

Here’s a breakdown of the equipment I use daily. Since the requirements change with every production and I’m always optimizing, this list is subject to change. Currently, I am not sponsored by any camera brand.

I mainly shoot with the Canon system. Over the years, I’ve worked with various camera brands in all conditions and chose Canon for its handling and reliability. My primary camera is the Canon EOS R5. Although it’s a bit on the heavier side, it offers extensive options for both photo and video. For some productions, I also use Sony, often adapting EF lenses. For outdoor shoots, I prefer to travel light and efficiently, so I use a versatile set of lenses that adapt to different camera systems. I usually go for lenses with the fastest aperture available. While they are heavier and more expensive, they provide flexibility in low light situations without compromising image quality.



Gear List:

Camera:   Canon Eos R5, Eos 5d MkIII (Backup)Camera Video:    Canon Eos R5, Sony A7SII

EF Lenses:    Canon 16-35mm f2.8 III USM, Tamron 24-70mm f2.8 GII, Tamron 70-200mm f2.8 GII, Tamron 150-600mm f5-6.3 GII, Canon 24mm f1.4 II USM, Sigma 35mm f1.4 Art, Canon 50mm f1.4 USM

Drone:    DJI Magic 2 Pro

Action Camera:    GoPro 12Pro

Flash:   Godox V1C

Tripod:    Rollei C50i Carbon, Rollei C50i Carbon + Sirui VH-10X Fluid


Typical Setups:

Landscape kit:     Canon Eos R5, Canon 16-35mm f2.8, Tamron 24-70mm f2.8, Tamron 70-200mm f2.8

Sport kit:   Canon Eos R5, Canon 16-35mm f2.8, Tamron 24-70mm f2.8, Tamron 70-200mm f2.8, Sigma 35mm f1.4, Gopro 12Pro

Surf kit land:    Canon Eos R5, Tamron 150-600mm f2.8

Surf kit water:    Canon Eos R5, Canon EF 16-35mm f2.8, Tamron 24-70mm f2.8, Sea Frogs Underwater Housing with various flat and dome ports



What bikepacking equipment do you use?

I am currently riding with a set of Cyclite bikepacking bags. They are easy to use and very lightweight. For more stability on the saddle bag, I use a Topeak Backloader. For bike and skitours I use the Cyclite Ski Rack combined with one or two normal bikepacking bags, depending on the tour.



Couldn’t find your answer here?

Please feel free to contact if you have further questions. We try to answer all of them.